Help colleagues to understand needs through user research

Lily Dart

Service designer
@lily_dart

We want our colleagues to understand the value of meeting user needs so that they can work with us to publish content. Often, taking a user-centred approach involves changing practices, which is difficult for everyone. User research can help in two ways. As well as helping to create content that meets user needs, it can also help us to show colleagues the value of our approach, easing their transition to a new way of working. In this discussion you’ll learn how to:


Lily is a freelance service designer and user researcher, with a focus on helping teams to build more effective products by learning about their users. She combines technical knowledge with user-focused design and research to help organisations deliver more for their users.